Atlantic Lottery Corporation (ALC) retailers have discovered a sweet way to display their scratchers to customers around the holidays.
“Every year the Lottery Kiosks and several larger retailers offer ‘Holiday Mugs’ which are filled with lottery tickets. The mugs are always very popular,” said Brigitte Porelle Bourque, Product Manager, Scratch, ALC. “We have various promotions and retailer incentives throughout the holiday season.”
Three holiday instant tickets launched in October:
- $25 Holiday Pack – SGI
- $10 Holiday Fortune – Pollard (National game)
- $5 Let it Snow – SGI
“We are anticipating that our $25 Holiday Pack will be a big hit again this holiday season. Why? The $25 Holiday Pack is popular as it offers lots of play value with five great tickets and a free $2 Promo Code for players to be able to go play on alc.ca,” said Bourque.
ALC’s holiday scratcher advertising slogan is focused on relaxation during the hectic holidays. “The slogan remained the same as our always-on advertising campaign which is ‘A little moment of fun’; however, we also added the USP of the $25 Holiday Pack on some of the assets as that ticket is our primary focus for the holiday season. The USP for our Holiday Pack is ‘Guaranteed winner of $10 or more in every pack’,” said Bourque.
She reported that “social media is a big part of our overall media buy.”
Players can use their free promo code to purchase iLottery tickets, including holiday digital games. “We think the big hit for the holiday eInstant game will be Icy Clusters launching November 24th 2022, right before the holiday season. It is a linked progressive game, with really fun graphics and eye-catching clusters. Our progressive jackpot games perform extremely well,” according to ALC’s Digital team.