In his La Fleur’s Magazine interview about FY23 developments, Norman Lingle, Executive Director of the South Dakota Lottery, talked about major marketing improvements. “We are on the cusp of updating the technology that our players use every day,” stressed Lingle.
Launched in FY23, the lottery’s revamped website and mobile app with improved design and functionality will greatly enhance its Players Club.
The lottery partnered with its advertising agency on a trio of new television spots for FY23. “These spots are the continuation of a series that focus on a reoccurring character. The character has been a hit with our players, so we look forward to releasing this new content.”
The first ad in this campaign featured a delivery man who has to deliver boxes every day to a Lucky For Life winner in South Dakota.
South Dakota Lottery also celebrated its 35th anniversary in September. The agency emphasized the efforts of staff and retail partners in generating funds for its beneficiaries. The milestone also provided some fun opportunities for players.
“We are also partnering with our vendors to learn more about strategies that can help us continue our instant ticket sales growth. We have enjoyed record sales in recent years, and it’s a priority to keep the momentum going,” said Lingle.
On the retail front, Lingle said “there is some room for instant ticket growth at our chain retailers. We’ll be looking at strategies to assist in this area.”