The Arkansas Scholarship Lottery launched its GET family of games (FOG) in January.
There are five tickets sold: Get $100!, Get $200!, Get $300!, Get $500!, and Get $2,500! Instant games include $1, $2, $3, $5, and $10 price points.
“The Get family theme is lots of lower top prizes,” reported Bob Coleman, Product Manager, ASL.
Winter FOG launches are critical to sustaining strong scratcher sales after the holidays are over, “especially since we have no real holiday/seasonal scratcher sales bump the way a lot of states do,” added Coleman.
The lottery will also sell a licensed instant ticket in the winter. “SCRABBLE™ Crossword comes out in February, though that’s a single scratcher crossword game, rather than a multi-game program,” said Coleman.
SCRABBLE Crossword is a $3 ticket. The payout is in the regular range.
“The game will be highlighted on social and digital assets, but no additional support,” said Ashley McNatt, Division Director, Advertising/Marketing, ASL.
ASL will launch its second winter FOG in March. Coleman said “our multiplier family, which will be 10X, 20X, 50X, 100X, 200X at the $1, $2, $5, $10, and $20 price points.”