The New York Lottery kicked off the new year with its latest family of games (FOG).
“Q1 of 2023 brings the launch of our new multiplier family. This year we are calling it the Cash Multiplier Series and it consists of Cash X20, Cash X50, Cash X10 and Cash X5 in our January launch. In February, we add Cash X100 and the $3 Cashword X15 to the series,” said Amy Wnuk, Manager, Lottery Research Program Development, New York Lottery.
The New York Lottery promoted the FOG with a full advertising campaign. “Our Cash Multiplier Series campaign is centered around the drama of not only a win, but a win getting multiplied. Elements of the campaign evoke the drama of awards shows, sports, prestige TV series and in our television spots, the classic soap opera, all tied back to multiplying dramatically,” said Rich Oettinger, Director, Lottery Sales & Marketing, New York Lottery.
More news in March about the lottery’s instant game test with unique prize structure games.