The Kentucky Lottery Corp. (KLC) launched a family of Wild Number Multiplier (5x, 10x, 15x, 20x, 50x and 100x) games in January.
The prize payout by price point: $1 (61.92% payout), $2 (63.42% payout), $3 (65.40% payout), $5 (69.92% payout), $10 (71.42% payout), and $20 (73.42% payout).
Sales are fantastic! “According to Greg Wood, Director of Research, we’ve been averaging about $4.4 Million dollars per week in sales (for the Wild Numbers family) with a per cap avg. of $0.98. That’s just under a dollar per person for every Kentuckian!” reported Rhonda Zimmerman, Director of Scratch Games, KLC.
Winter FOG launches are critical to sustaining strong scratcher sales after the holidays are over. “We have done this for several years now and it works for us and our players. In fact, this past January our Scratch-off sales totaled $77.5 million and exceeded last January by $6.4M or 9.0%!” said Zimmerman.
Watch out for more news in February when KLC launches a new $30 game that will be the first $30 two-sided play game!