The UK National Lottery is showing its appreciation for players by offering free entry and special offers during National Lottery Open Week from March 18 to 26, 2023. Visitors at various historical sites with a National Lottery ticket or scratchcard get free entry or discounts to castles, gardens, cathedrals, and more.
Players will find hundreds of places across the UK connected with the promotion as part of National Lottery Open Week. Destinations include Canterbury Cathedral, Chartwell, Dover Castle, Emmetts Garden, Ightham Mote, Ramsgate Tunnels, RSPB Dungeness Nature Reserve, Sissinghurst Castle Garden, Smallhythe Place, Stoneacre, Walmer Castle and Gardens, and more.
The Lottery’s press releases also highlight the important work of people at these sites, like Derek Alexander and Lucy Doogan from the National Trust for Scotland, who are uncovering the secrets of Glencoe. The passion and dedication of these individuals to their work and the culture and history of Scotland is evident, and the article emphasizes the importance of exploring and learning from the stories and artifacts of the past.
Linking lottery products to the charitable and community causes they support is an effective strategy for enhancing their reputation and connecting players to the good that their participation does.