A Bonus Play Promotion is a key element for the Florida Lottery’s new THE PRICE IS RIGHT™ licensed game program. COME ON DOWN!
“The game launch is supported with a six-week Bonus Play Promotion, where players can enter non-winning tickets and play THE PRICE IS RIGHT interactive game to receive up to 25 entries into the drawing to award 20 Florida players a trip to Las Vegas and the chance to win up to $50 million in the Come on Down Challenge. Additional promotional support will come in the form of paid radio, organic social media posts, OOH, digital, POS, and player emails,” said Diane Wieczork, Senior Product Manager, Florida Lottery.
Winter scratch launches are critical to meeting sales goals. “We’d love to see an average weekly THE PRICE IS RIGHT sales exceed $5.5-$6 million,” said Wieczork.
Florida Lottery also kicked off 2023 with the GOLD RUSH DOUBLER family of games at $1, $2, $5, and $10 price points. It is a winter staple for the lottery. “For the first six weeks of the $1-$10 games, it’s likely we’ll see around $20 million per week,” said Wieczork.