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    You are at:Home»News»Lottery Biz»Weekly Lottery Brief: 4/26/2023 – Cash Pop Keeps Popping
    Lottery Biz

    Weekly Lottery Brief: 4/26/2023 – Cash Pop Keeps Popping

    April 26, 20233 Mins Read
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    Allwyn UK, which will take over the running of the UK National Lottery from Camelot in February 2024, has reassured retailers that they will be a major focus. Allwyn retail director Katharine Challinor said that retail is at the heart of its plans, with digital technology providing a way to give retailers more data and to create a more frictionless customer experience in store. Allwyn will be visiting every retailer in the UK that sells the National Lottery to assess current lottery equipment and capture data on what equipment they have in store, where it’s located, and what condition it’s in.


    Lottery.com has resumed ticket sales operations in Texas and signed an exclusive affiliate agreement with International Gaming Alliance (IGA) to supply official Texas lottery tickets in the Dominican Republic. IGA has integrated Lottery.com’s ticket management platform into its partner’s EPOS systems, with sales expected to begin in May 2023 after testing is completed. Mark Gustavson, CEO of Lottery.com, said that the company’s production capacity through its retail partner network has tripled, and that the company is working on improving its disclosure and reporting controls as part of its efforts to regain compliance with Nasdaq Listing Rules.


    Global gaming provider IGT has signed a licensing agreement with the Maine State Lottery to offer its patented Cash Pop draw-based game, which is currently live with nine of the company’s US lottery customers. This marks the first time that IGT will license the game to a lottery outside of its primary technology customer network. The Maine Lottery is set to launch Cash Pop in October 2023 with five daily drawings. Cash Pop allows players to create their own personalised experience every time they play, by selecting one or more numbers from 1 to 15 and a wager amount of $1, $2, $5, or $10 per number.


    The state of Massachusetts is considering legalizing online lottery sales, with Governor Maura Healey signaling her support for the move. The state House of Representatives has proposed the launch of an online “iLottery” that could generate $200m for early education grants. The Senate, where similar legislation has failed in the past, is now under pressure to decide if it wants to back the bill. The Interim Executive Director of the Massachusetts Lottery, Mark Bracken, testified that there should be a “sense of urgency” to extend the Lottery online to compete with sports betting apps. The state is looking into investing in research into responsible gaming and the social and economic impact of online lottery if the measure goes ahead.


    FOX40 posted an article on the early adoption of the Internet by the California state government in the 1990s, with examples of what their official websites looked like at the time. One of the websites highlighted is the California Lottery’s first website, which was published in 1997.


    The Hoosier Lottery has recently announced the addition of Cash Pop to its portfolio of draw games, and it will be launched on April 23. Indiana residents will be able to participate in the game by wagering $1, $2, $5, or $10 per number played, called a “POP,” for a chance to win a minimum prize of 5X their wager by matching one number from 1 to 15. Players can select more numbers, or “POPs,” per draw and may enter multiple drawings a day. Cash Pop drawings will take place five times a day, and players may fill out physical playslips and buy tickets at licensed Hoosier Lottery retailers or generate a QR code on the Lottery’s mobile app to print out their tickets.

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