LOTTO Bayern is using its 2025 Online Advent Calendar as a digital engagement and cross-promotion tool, combining daily prize draws with a season-long grand prize. To participate, players open the door for the current day, complete a simple game, and submit an online entry form; each person can enter once per day, with the final entry deadline on December 24, 2025, at 23:59. Anyone who successfully opens and completes at least one day’s game is also automatically entered into a grand prize drawing on December 24, creating an additional incentive for early and repeated participation.
Behind each calendar door is a standalone prize draw featuring a mix of consumer goods, experiences, and lottery products: electronics (e.g., Bluetooth radios), kitchen and lifestyle items (air fryers, fondue sets), VIP tickets for 2026 sports events (such as BMW Open matches or 1. FC Nürnberg vs. SV Elversberg), and wellness experiences like a Therme Erding spa and sauna package for two. The calendar also promotes LOTTO Bayern’s core portfolio by offering scratch and tear-off tickets with top prizes up to €700,000 (including MEGA-GEHALT at €100,000 per year for seven years), as well as entries tied to the year-end lottery BayernMILLIONEN, whose draw on January 7, 2026 offers a chance at a million-euro win.
