The Dutch Staatsloterij is launching its 2025 Oudejaarstrekking campaign, “Geef elkaar een beetje geluk” (“Give each other a little bit of luck”), featuring its first-ever hand-crafted stop-motion New Year’s commercial. The spot premiered on December 6 in the dedicated STER Christmas and New Year ad block, then ran nationwide across all TV channels. It will be deployed omnichannel via social media, online, radio, out-of-home, and retail touchpoints where Oudejaarsloten are sold.