Jogos Santa Casa reported that its Department of Games launched a “Retailer Incentive Program” in the last quarter of 2025 to drive sustained sales growth for the Jogos Sociais do Estado through its mediators (retail outlets). All mediators and establishments with an active terminal as of August 31, 2025 were automatically included.
To ensure comparability, participating mediators were grouped into four monthly sales tiers based on turnover in the reference period. Performance was evaluated over a two-month period (October and November 2025), with eligibility requiring cumulative growth across those two months versus September 2025 as the reference month. In each tier, the three mediators with the highest sales growth received travel voucher prizes of €1,000 for first place, €750 for second, and €500 for third. Winners were determined in December 2025 and vouchers were delivered the same month.
Based on the reported success of the initiative, Santa Casa plans to run a revised version throughout 2026, structured as four quarterly subprograms plus an annual program. The quarterly challenges will vary by game focus and required percentage sales increase, and prizes will rotate among technology items, travel vouchers, and gift cards. The annual grand prize will be a three-day, two-night trip to Paris, including a visit to Française des Jeux, awarded to the top mediator in each district (20 total), limited to mediators achieving at least 20% annual growth versus 2025.