Lotto Baden-Württemberg received the eLearning AWARD 2026 in the “Blended Learning” category, with a focus on learning culture, for its project “Blended Learning für Lotto-Annahmestellen – Lernen im Takt des Arbeitsalltags.” The project redesigns training for Lotto BW retail acceptance points by combining digital learning with in-person instruction, delivering foundational knowledge through interactive eLearning modules and using classroom sessions for deeper training. The program is structured to fit day-to-day retail operations and to serve different retail roles, including shop managers, employees, and mini-job staff.
According to Lotto BW, the learning system supports flexible, practice-oriented training that can be completed independent of time and location, including mobile access via smartphone or tablet, visual formats to simplify complex content, and active involvement of learners.
