The Multi-State Lottery Association (MUSL) has opened a search for a Chief Brand Officer to lead brand strategy across its product portfolio, including Powerball. The position is based at MUSL’s headquarters in Johnston, Iowa.
Iowa Lottery CEO Matthew Strawn, whose state is a MUSL member, highlighted the opening in a LinkedIn post: “The most recognized name in global lottery, Powerball, is looking for its first Chief Brand Officer. An amazing opportunity to work with the talented Multi-State Lottery Association team to shape and elevate MUSL products, including Powerball, while working collaboratively with multiple jurisdictional lotteries and industry stakeholders.”
Strawn added: “You will be responsible for driving participation and growth through campaigns and innovation, while also ensuring Powerball’s identity, trust, and reputation remain consistent, inspiring, and future-ready across all markets.”
View the full posting on the MUSL careers portal.