Google is updating its advertising rules for gambling and betting in France, with the change taking effect on June 29, 2026. The update widens the group of operators able to obtain the certification required to promote services through Google Ads, and the company says it reflects the evolution of the French regulatory framework for online gambling. Operators holding the state monopoly on lotteries will be added to the list of entities authorized to request the certification set out in Google’s gambling and betting policies. The company describes the move as aligning its advertising platform rules with the regulatory structure currently in force in the French market.
Certification is a mandatory requirement for publishing specific categories of gambling-related ads. Interested operators must submit a formal request to Google, demonstrating that they meet local regulations and the company’s policies. Operators promoting online gambling and betting use a dedicated form available in the Google Ads Help Center, while social casino operators follow a separate procedure that requires the URL of the website or the identifier of the application to be certified. Requests must be filed separately for each country where the operator plans to advertise, and any substantial change to the information provided during certification requires a new application; otherwise the advertising account may be suspended.
The rules also set conditions for keeping certification. Administrator accounts that record the revocation of a significant number of gambling certificates, or that manage accounts responsible for repeated policy violations, could lose the ability to request new certifications for all linked accounts. Sites hosted on free platforms, those using subdomains belonging to third-party providers, and sites without a direct connection to gambling activity are excluded from the procedure, as are second-level domains not owned or controlled by the advertiser. Ads may run only in countries where such content is permitted; campaigns aimed solely at unauthorized markets will be marked “Non approvato” and will not be published, while campaigns covering both permitted and restricted countries will be classified as “Idoneo (limitato)” and shown only where regulations and policies allow.