Norsk Tipping is using a brand campaign to connect its public-purpose lottery model with the people who show up for community sport, music and other local activities without becoming stars.
The campaign, called For the Mediocre, was created by Try/Oslo and directed by Martin Werner through Bacon. The film shows ordinary players and performers missing shots, hitting wrong notes and falling short, then being embraced by their communities, according to coverage in The Stable and shots.
