The National Lottery Community Fund has named Golin Limited, trading as Golin Ketchum, as the supplier for the National Lottery Promotions Unit’s Cross Distributor Campaign. An Oct. 3 procurement notice says the agency will develop and deliver a consumer PR campaign in late 2026, supporting the UK National Lottery’s broader brand strategy and building on earlier birthday and cross-distributor initiatives.
The brief targets greater player consideration, stronger trust in The National Lottery and greater awareness of the relevance of its Good Causes. Measures of success include national and regional broadcast coverage, print and digital features, youth-focused digital coverage and social engagement. The notice lists an estimated contract period from Sept. 30, 2026, to Sept. 16, 2027, with two 12-month extension options.
