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The Ontario Lottery and Gaming Corporation (OLG) has launched a unique lottery ticket called the $25 INSTANT GOLD PURSUIT. This innovative ticket combines the thrill of a scratch card with a twist on the traditional lottery draw, as the winning numbers have already been drawn. Players experience the excitement of the hunt to find a ticket that matches these predetermined winning numbers. There are 50 winning draw tickets in Ontario, each carrying a prize of $100,000. Instant prizes ranging from $25 to $2,500 are also available.
The Massachusetts State Lottery’s Keno game is getting a new look with a co-branded theme featuring the Boston Bruins, an NHL team. On days when the Bruins play, Keno will showcase the team’s logo, black and gold colors, and hockey-themed graphics. As numbers are drawn, they will fly across the screen like hockey pucks. The partnership aims to engage lottery customers with an exciting variation of the popular game. The co-branded Keno games are part of an extended partnership between the Massachusetts State Lottery and the Boston Bruins. The new theme is seen as a fun way to merge the interests of passionate sports fans and lottery players. The schedule for displaying the Bruins-themed Keno coincides with the team’s game days.
Scott Sales, the director of the Montana Lottery, has submitted his resignation, effective March 11, with plans to possibly run for the statehouse in House District 68. Appointed in 2021 by Republican Governor Greg Gianforte, Sales cited a desire to spend more time with family as the reason for his decision. Under Sales’ leadership, the Montana Lottery increased general fund transfers, and Gianforte praised his service to the state.
The New York Lottery has launched a humorous ad for its Xtreme Multiplier scratch games, emphasizing the increased ways to multiply winnings. The spot shows a man creating makeshift robot arms to handle the new series of tickets. Directed by Vedran Rupic, the campaign spans TV, OOH, radio, and social media in New York State.
Virginia legislators, including a bipartisan group of urban and rural representatives, are proposing legislation to legalize slot-machine-like skill games. Such games were banned in 2020, but a court injunction froze enforcement until late 2022. The bill suggests the state’s Alcoholic Beverage Control Authority regulate and tax the machines, with operators paying an initial fee of $100,000. The bill imposes a 15% tax on gross revenue, generating an estimated $200 million for the state. However, concerns about minors’ access to the devices and their impact on lower-income communities may arise during legislative discussions.
Natasha Questel has been appointed Chief Social Purpose Officer and Vice President of Marketing at the British Columbia Lottery Corporation (BCLC) in Canada.
Vermont launched its regulated online sports betting market with operators DraftKings, FanDuel, and Fanatics. The market, set to generate $7 million in its first year, started on January 11 ahead of the NFL Playoffs. The state’s sports betting legislation, signed into law in June 2023, is overseen by the Department of Liquor and Lottery and includes consumer protections like a ban on credit card gambling and funding for addressing problem gambling.
German lottery operator WestLotto has partnered with OpenBet to integrate the sports betting technology company’s Neccton responsible gaming tools.
Former Bauer director, Steve Parkinson, has been named Brand and Marketing Director for Allwyn UK, the upcoming operator of the National Lottery, as the current incumbent, Ivor Burns, plans to step down in April.
Jackpot.com has launched its lottery app and website in Massachusetts, the fourth market in the United States where it’s available.
International Game Technology (IGT) has withdrawn its legal challenge against the decision to award the fourth UK National Lottery license to Allwyn. The Court of Appeal permitted IGT to challenge the selection in July 2022. The Gambling Commission named Allwyn as the successful bidder for the National Lottery license in March 2022. In July 2023, the Court stated that IGT did not have legal standing for a damages claim against the Commission. IGT appealed this ruling in September but recently asked the Court to dismiss the appeal. The fourth National Lottery Licence is set to be granted on February 1, 2024. Allwyn’s commitment to investment in the National Lottery is expected to bring growth and innovation to its products and channels, contributing to increased support for good causes.
The Sapir Prize for Literature, presented annually by Mifal HaPayis (Israel’s state lottery) in honor of Pinhas Sapir, recognizes outstanding works in the Hebrew language as part of the organization’s cultural initiatives since its inception in 2000. Recently, they unveiled the finalists for this prestigious literary award.
Mahzooz, a popular draw in the UAE, has announced its bid for a ‘National Lottery’ license nearly two weeks after the UAE suspended all prize draws across the country. The suspension was part of an industry-wide mandate to create a well-regulated gaming environment in the UAE, with the establishment of the General Commercial Gaming Regulatory Authority (GCGRA) in September. The company is one of several operators, including Emirates Draw, affected by the suspension, and the UAE’s move towards regulating national lottery and commercial gaming is seen as a step towards generating significant annual revenue.