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La Française des jeux (FDJ) launched an institutional communications campaign in collaboration with the Romance agency. The campaign utilizes humor. The announcers are trying to comment on the game, but they do not understand the rules. The commercials end with the line: “In sports, it is better to know the rules. In gambling, it is the same.” FDJ emphasizes key principles such as not playing as a minor, monitoring gaming practices, and setting a reasonable budget. The campaign promotes healthy and peaceful leisure activities, reinforcing FDJ’s commitment to responsible gambling. The company allocates 10% of its advertising budget each year to raise awareness about responsible gaming among players.
Watch Here all 3 spots, produced by Henry and directed by Adrien Armanet, are now visible on television.
Washington D.C.’s sports betting market may undergo a significant transformation in 2024 as the D.C. Lottery proposes an overhaul of the current mobile app, GambetDC. The lottery suggested extending the contract with third-party provider INTRALOT while having them subcontract a private operator like BetMGM, Caesars Sportsbook, or FanDuel. The proposal is being evaluated by the D.C. Council’s Committee on Business and Economic Development.
The North Carolina Lottery posted a recent blog post about how it helps players claim prizes, even when tickets are damaged. The post explains how the lottery performs reconstructions when a player submits a ticket that can’t be validated through traditional means. This process ensures that winners with damaged tickets can still claim their prizes. The lottery has reconstructed over 4,000 tickets since January 2015, with about 85% winning tickets and about 15% non-winning tickets. The reconstruction process involves working with the ticket printer for scratch-offs and doing it in-house for draw game tickets, using available data to identify and reconstruct the ticket. The lottery averages about 500 reconstruction requests per year.
Adam Owens created a video about the reconstruction process, which is part of NCEL’s new communication strategy. You can read more about their new video-centric strategy here.
Governor Wes Moore’s recent budget proposal for Maryland avoids tax increases and instead focuses on “rebasing.” Lottery agents who saw a bump in fees paid by the Maryland Lottery and Gaming Agency will see reductions back to pre-pandemic levels, Moore said as an example of “rebasing.”
The Tennessee Education Lottery is celebrating its 20th anniversary, having raised over $7 billion for education programs. The lottery supports high-achieving high school students, providing scholarships and grants, including the well-known Hope Scholarship. The lottery has also funded K-12 after-school programs.
Allwyn, the fourth National Lottery licensee, is expected to implement changes leading to higher returns for good causes, according to John Tanner, the Gambling Commission’s executive director for the license. The new license includes an “Incentive Mechanism” to ensure increased contributions to good causes. This mechanism aligns returns across all National Lottery products and ties Allwyn’s profits to higher returns for good causes. The license emphasizes safer gambling and encourages innovation through a 10-year outcomes-based model, with the possibility of extension under specific conditions.
INTRALOT has announced the extension of its contract with La Marocaine Des Jeux et des Sports (MDJS), a state lottery offering sports betting and other games of chance in Morocco. INTRALOT Maroc, a subsidiary of the INTRALOT Group, will continue to operate MDJS’s popular lottery games Tifo and Chrono for up to two additional years. The contract is now set to expire on December 31, 2025. INTRALOT has been present in the Moroccan gaming market since 2010 and is pleased to continue its presence in the country.