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Congratulations to the winners of the 2024 Fleurry Advertising Awards! Presented at La Fleur’s 2024 Raleigh Conference last week, these awards celebrate exceptional creativity and dedication in advertising. We commend the outstanding achievements of:
- Massachusetts Lottery: Every Night With Friends Is A Win
- South Carolina Education Lottery: Carnival Bear
- North Carolina Education Lottery (NCEL): Feel Alive
- Ontario Lottery and Gaming Corporation (OLG): Winning Pieces
Winning ads and photos from the awards ceremony at the conference are available in the link below, showcasing the remarkable talent honored. These contributions have set a new standard in the industry, and we eagerly anticipate their continued success.
The Ontario Lottery and Gaming Corporation (OLG) has introduced an online Group Play feature on its website and app, allowing players to form groups, purchase lottery tickets, and track prizes electronically. This new function supports tickets for Lotto Max, Lotto 6-49, Ontario 49, and Lottario, with the option to add Encore. All group members must be registered with OLG. Winnings under $1,000 are automatically split among members, while larger prizes follow the standard prize claim process.
DC Lottery has unveiled its official mobile app, offering players convenient access to lottery games around the clock. The app features interactive eInstant games and popular draw games like Mega Millions and Powerball. Users can scan tickets, check winning numbers, and locate nearby retailers effortlessly. The app also promotes responsible gaming and offers various promotions, including matching initial deposits up to $275 for new iLottery accounts.
The Kentucky Lottery celebrates 35 years of business and highlights its community contributions, particularly through college scholarships. These efforts support students in pursuing higher education. More details can be found on their website, kylottery.com.
Some Virginia convenience stores affiliated with the Virginia Merchants and Amusement Coalition (VA MAC) are halting Virginia Lottery ticket sales until skill games are addressed in the state budget. This boycott, started on May 9. The move follows previous amendments by Youngkin that restricted skill game locations and increased their tax rate. Discussions and a budget vote are scheduled for May 15.
The North Carolina Education Lottery is running a Skee-Ball Promotion exclusive to North Carolina residents aged 18 and older. From May 7 to June 2, 2024, participants can enter for a chance to win one of 50 prize packages. Each prize includes 100 Skee-ball scratch-off tickets, 10 Skee-ball Fast Play tickets, and $200 in online play credit.
IWG has secured a new five-year direct contract to supply its InstantRGS and InstantGames to Atlantic Lottery. This move follows Atlantic Lottery’s decision to transition from a subcontracting arrangement to a direct contract with IWG due to the significant growth in the eInstant category. The direct contract ensures greater self-sufficiency for Atlantic Lottery in collaborating with IWG on game development and innovation.
Scientific Games and the New York Lottery have renewed their nearly 50-year partnership with a new primary provider contract. This collaboration has powered the New York Lottery’s Scratch-Off games to a $4.4 billion product by fiscal year 2022-2023, contributing billions to education funding in the state. With a focus on $30 scratch-offs featuring innovative designs and strategic prize structures, the partnership has delivered consistent top performers. The new contract includes continued support from Scientific Games in consumer and product research, data analytics, game development, and portfolio planning.
Scientific Games appoints Mike Cardell as Senior Vice President of Americas Systems. With over 17 years of experience in business technology leadership, Cardell will drive growth in the Americas lottery system business, expand product offerings, and nurture client relationships.
NeoGames has joined CIBELAE as a new associate member. Joining CIBELAE strengthens NeoGames’ presence in the Ibero-American gaming sector and reinforces its position as a leader in digital gaming solutions.
EveryMatrix achieves record-breaking results in Q1 2024, with net revenue hitting €39 million, representing a 66% year-on-year growth, and boasting a profit margin of 57%. These exceptional figures are attributed to significant client acquisitions, new product launches, and expansions across all business units. Noteworthy accomplishments include obtaining regulatory accreditation in Peru, forging partnerships with major US operators like DraftKings, and experiencing remarkable growth in both the casino and sports segments. EveryMatrix continues to innovate and diversify its offerings, solidifying its position as a leader in iGaming technology.
Additionally, the company has partnered with Supremeland Gaming to launch exclusive content on DraftKings in New Jersey, with more states to follow. Supremeland’s Powderkeg studio will create games using EveryMatrix’s technology, available through the SlotMatrix platform. Erik Nyman, President of EveryMatrix Americas, emphasized their commitment to delivering top-tier casino platforms, while Supremeland CEO Rickard Öhrn highlighted the partnership as a key step in expanding their audience with innovative games.