The Massachusetts State Lottery is celebrating the 50th anniversary of the world’s first instant ticket with the launch of “The Instant Game,” a retro-inspired $2 ticket. This limited edition ticket, designed to resemble the original $1 ticket from 1974, features top prizes of $50,000, a $50 Bonus box, and numerous $50 instant prizes. The game includes four Second Chance Drawings with prizes up to $500 and a Final Bonus Drawing with a $100,000 prize. The new ticket is available at lottery retailers statewide.
OLG has launched a new Group Play platform on OLG.ca and the OLG app, making it easier for friends, family, and coworkers to play the lottery together. The platform allows users to form online groups, purchase lottery tickets, and track prizes electronically. If a group wins under $1,000 per play, the system automatically splits the prize equally among members. For larger prizes, winners follow the standard prize claim process.
The Lottery Corporation has launched the “Together We Play” campaign in Australia, emphasizing Keno as a social experience that brings people together. The campaign features a group of friends enjoying Keno, highlighting roles such as The Scribe, The Retriever, The Newbie, and The Runner. “Whether it’s a group of friends bonding over numbers or strangers striking up conversations at a local club or pub, Keno creates a vibrant tapestry of shared experiences,” says Caitlyn Loriente, Senior Marketing Manager, Keno, The Lottery Corporation. “It shows that it’s not just about playing a game of Keno, it’s about fostering connections, creating moments of shared joy, and celebrating the camaraderie that comes with playing together.”
The Michigan Lottery is launching the Club Keno Tripler Time promotion starting June 1, allowing players to double or triple their winnings on eligible Club Keno tickets. Players may receive a Doubler or Tripler message when purchasing tickets at retailers, enhancing their prizes without extra cost.
Joe Froehlich has been appointed Chief Operating Officer of the Michigan Lottery, as announced by Commissioner Suzanna Shkreli. Froehlich has previously served as Deputy Commissioner of Legal Affairs and Charitable Gaming and Director of Compliance and Legal Affairs. He has extensive experience in legal and regulatory roles, including positions with the Michigan Department of Attorney General and a Fortune 500 insurance company. Commissioner Shkreli expressed confidence in Froehlich’s leadership to help provide critical funding to Michigan’s School Aid Fund.
The Rhode Island Lottery celebrated its 50th anniversary with a spin-and-win event at Stop & Shop on 200 Atwood Ave., commemorating its first game. The event included prizes like a $2 50 Years instant ticket, a water tumbler, and Boston baseball tickets. This celebration also honors the lottery’s enduring partnership with Stop & Shop, one of its original retailers.
A group of Thai residents and relatives of a deceased homeowner recently held a seance at his reportedly haunted house in Ban Bueng, hoping to receive winning lottery numbers from his spirit. The gathering aimed to contact the ghost of the previous owner, who allegedly roams the abandoned home. During the ritual, the deceased man’s ID card mysteriously appeared, and a musty smell filled the room before dissipating after offering white wine to the spirit. The ceremony ended with incense sticks pointing towards the man’s bedroom, which the participants took as a sign from the ghost, leading them to believe the number 360 might be a winning lottery clue.
The Vermont Department of Liquor and Lottery has appointed Marina Dosch as its new marketing manager. Dosch, who previously worked as a project management specialist at The Davey Tree Expert Co., brings a decade of marketing and communications experience to her new role, where she will support the Vermont Lottery and 802Spirits businesses.
Strategic America (SA) won multiple awards at the 45th Annual Telly Awards for their campaigns with the Iowa Lottery. They received a gold award for the “Million Dollar Holiday” project, and silver awards for the “Iowa Hawkeye Scratch Campaign.” The Telly Awards, recognizing excellence in video and television, received over 13,000 entries globally.
Scientific Games will enhance its partnership with the Kansas Lottery through its Enhanced Partnership program, providing portfolio management, data analytics, logistics, brand services, and retail support. Additionally, Scientific Games will deploy its SCiQ retail system at select Kansas retailers to improve game inventory management and sales analytics.
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Scientific Games has also partnered with Gift & Go to enhance loyalty rewards for lotteries in the U.S., including Arkansas, Maine, Maryland, Missouri, and North Dakota. Over 1.5 million players now use the platform, which offers quick, seamless delivery of non-cash prizes from Amazon’s inventory.
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INTRALOT has announced the election of a twelve-member Board of Directors during its Ordinary General Meeting on May 30, 2024. Nikolaos Nikolakopoulos has been appointed as the new CEO.
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