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Lotto Max is offering players a chance to win weekly prizes with the Dream Big Event from September 5 to October 21, 2024. For every eligible $5 Lotto Max play, players receive five entries for 30 weekly $10,000 prizes and a $1 million grand prize. All Canadian Lotteries are participating. The campaign is a massive omnichannel endeavor with BCLC, WCLC, Loto-Quebec, and ALC, offering retail and digital entries. Online purchases are automatically entered, while tickets bought from retailers require submission to a contest site.
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In a LinkedIn article by Alec Thomson, he discusses the Arizona Lottery’s efforts to connect authentically with its diverse player base through culturally resonant marketing strategies. He highlights how they’re incorporating community-specific elements into their promotions, such as the Loteria Grande and Caliente Cash Fast Play games, to celebrate and engage Arizona’s unique multicultural landscape.
For the first time, online sales surpassed in-store retail sales at the Virginia Lottery, reaching $3.07 billion compared to $2.45 billion, indicating a significant shift toward digital lottery participation.
In November, Minnesota voters will decide on continuing to allocate a portion of lottery ticket sales to conservation efforts. This practice has supported projects like the Superior Hiking Trail and raised over a billion dollars since its inception over 30 years ago.
The Kentucky Lottery headquarters in Louisville has been uniquely ‘slimed’ to promote new scratch-off games, including one featuring “Ghostbusters” character Slimer, drawing attention and excitement from the local community and businesses.
Circle K’s “Duckin’ the Coast” event in Gautier, Mississippi, featured a Mississippi Lottery promotion where a $10 spend earned Plinko play for prizes, alongside vendors like Coca-Cola and Bud Light, enhancing community engagement ahead of “Cruisin’ the Coast.”
FDJ is revising the rules for Super Loto and Grand Loto FDJ, increasing the jackpots with minimum amounts set at €13 million for Super Loto and €20 million for Grand Loto de Noël, with a bonus of €5 million once these thresholds are reached, starting September 13, 2024.
FDJ also reports a 50% increase in click rates after implementing a personalized responsible recommendation engine with Epsilon France. The AI-driven tool, enhancing customer experience on FDJ’s platforms, also raised sales rates by 14 points since its early 2024 deployment.
BCLC introduces Proline, a digital sportsbook available at lottery terminals across British Columbia, featuring dynamic odds and single-event betting, with QR code capabilities for bet placements.
Scientific Games introduces FusionHolo, a new holographic scratch game innovation, debuting at the NASPL 2024 Conference in Kansas City. The Massachusetts Lottery will feature FusionHolo in its holiday game, with holographic designs outperforming traditional games in revenue and player appeal.
Pollard Banknote Limited will highlight lottery innovation at the 2024 NASPL conference in Kansas City, Missouri, focusing on its omnichannel iLottery solution and the Pollard Catalyst™ Gaming Platform. Pollard will engage in interactive presentations, showcasing how their technology supports lottery growth and benefits good causes.