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Arizona Lottery is enhancing player engagement with seasonal games, as highlighted in a recent article by Mary Cimaglio, Senior Instant Games Manager. The Lottery’s holiday Scratchers®, sports-themed Fast Play tickets, and upcoming culturally-themed launches, including Chinese New Year and St. Patrick’s Day, aim to connect with players during key times of the year through timely and festive game experiences. Read More
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Allwyn, the UK National Lottery, and Channel 4’s new mini-series Lucky Days explores the dream of a “Set For Life” win, following comedians Seann Walsh, Olga Koch, and Eddie Kadi as they experience £10,000 spending sprees, bringing the lottery’s prize concept to life in a fun, social-first format.
Olympic snowboarder Aimee Fuller will host The National Lottery’s Game Changers podcast, celebrating the 30th anniversary of The National Lottery. The series highlights inspiring individuals whose projects have been supported by National Lottery funding across the UK.
Arkansas voters approved Issue 1, amending the state constitution to allow lottery funds for scholarships supporting vocational and technical education, effective January 1, 2025. The change will provide new opportunities for students pursuing trade certifications and licenses.
Minnesota voters approved a measure to continue using a portion of state lottery proceeds for environmental protection programs. The decision ensures ongoing funding for conservation efforts, such as maintaining natural resources and protecting wildlife habitats across the state.
North Carolina Education Lottery is promoting its new Holiday scratch-offs with a scavenger hunt adventure led by Lucky the Dog on social media. Players can collect clues for a chance to win prizes and earn Lucke-Rewards points.
Texas Lottery celebrates a significant achievement in its support for Texas veterans. Over the past 15 years, the lottery has contributed more than $250 million to the Texas Veterans Commission’s Fund for Veterans’ Assistance (FVA).
Nebraska Lottery’s latest Frogger scratch-off game, launched in July with Pollard Banknote, has become its top-performing $5 ticket since 2014, with sales 28% higher than similar games. Featuring nostalgic arcade elements, a microsite for online play, and robust marketing, the campaign has successfully engaged players while supporting good causes across the state.