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This Week in Lottery: Legislative Showdowns, Retail Expansions, and Milestone Celebrations
Top developments shaping the lottery industry—from digital restrictions and new product launches to anniversary campaigns fueling brand momentum.
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La Fleur’s releases its 2025 World Lottery Almanac today, now available for $1,450 with a digital copy included. Optional Excel Database add-on offers expanded access to global lottery data.
Efforts to ban online sweepstakes stall in both Maryland and Mississippi as legislative sessions close. Maryland’s SB 860 clears the Senate but fails to reach a House vote, leaving the Lottery to continue enforcement through cease-and-desist orders. In Mississippi, SB 2510 collapses after amendments add online sports betting, prompting Senate rejection and halting stricter penalties for unlicensed operators.
Indiana moves toward a permanent ban on online lottery couriers as SB 94 awaits the governor’s signature. The bill criminalizes courier services and offers no regulatory path forward.
Oregon Lottery marks 40 years since launch, generating over $16 billion for public programs without raising taxes. To celebrate, it has launched a $30-anniversary Scratch-it inspired by its original Pot of Gold game, featuring a $40,000 top prize.
Oklahoma Lottery launches “State of Play” Scratchers, featuring state park imagery and $1.7 million in prizes, including $50,000 top prizes and travel-themed giveaways. The campaign promotes in-state tourism while supporting education funding.
DC Lottery launches its first-ever $50 scratcher, Extreme 500X Fortune, offering $2 million top prizes, $18 million in total cash prizes, and a second-chance promotion with $500,000 in additional prizes starting April 2.
In a recent interview, Seth Elkin of the Maryland Lottery promoted two current promotions, Home Run Riches and the new Back to the Future scratch-off, spotlighting second-chance prizes and player engagement tied to Orioles baseball and 1980s nostalgia.
Ohio Lottery’s Cash Explosion show returns to Covelli Centre on June 14, offering 16 contestants—including eight selected from the live audience—a chance to win up to $250,000. Now in its 38th year, Cash Explosion remains the nation’s only weekly state lottery TV show, having awarded over $250 million to contestants since 1987.
The event also launches the Lottery’s annual Facing Hunger campaign, a statewide food drive benefiting Second Harvest Food Bank of the Mahoning Valley. Attendees are encouraged to bring nonperishable food items to the taping.
Arizona Lottery funds solar-powered monarch tracking tags through its Gives Back program, supporting Desert Botanical Garden’s research on butterfly migration. The initiative enhances conservation efforts across the Southwest.
Alejandra Garza and Wynona Redmond have been unanimously appointed to the Illinois Lottery Control Board by the state Senate. Their leadership supports the Lottery’s mission to deliver engaging games while funding K–12 education.
Allwyn expands its partnership with Snappy Shopper, enabling 172 independent retailers to sell National Lottery Scratchcards online, generating £150,000+ in sales. The initiative supports responsible play and marks a major step in modernizing the lottery’s retail channel.
Allwyn also showcases the next-gen National Lottery retail experience at the National Convenience Show, featuring new Wave terminals, an illuminated Scratchcard dispenser, and sustainable playstations. Retailers praised the innovations, which are currently rolling out across the 43,500-store network.
EveryMatrix launches its in-house casino games on Caesars’ online platforms in five U.S. states and Ontario via SlotMatrix, expanding its North American footprint. The partnership delivers exclusive content and gamification tools to enhance player engagement.
EveryMatrix also appoints Marc Burroughes as Chief Commercial Officer of its Casino division, tasking him with leading commercial strategy for CasinoEngine, which drove €2.8B in GGR in 2024.
Scientific Games wins two 2025 Communitas Awards for community service, recognizing its SG Tech Project and Women’s STEAM Careers Mentorship. Both initiatives support education, sustainability, and workforce development across local communities.
BL Promos celebrates 50 years of serving the lottery industry, supporting over 40 U.S. state lotteries with promotional products integrated into marketing campaigns. The company remains a trusted partner for lottery-focused merchandise and customer engagement solutions.