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This Week in Lottery: Bourbon Branding and Billion-Dollar Billboards,
Top developments shaping the lottery industry—from cultural collaborations and retail tech upgrades to creative video campaigns drawing buzz (and laughs).
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Kentucky Lottery launches Kentucky Bourbon Trail® games in partnership with the Kentucky Distillers’ Association, including Scratch-off, Fast Play, and online games. A second-chance promotion runs through May 25, offering distillery tours, $10,000, and branded merchandise.
Rhode Island Lottery begins installing upgraded jackpot billboards capable of displaying prizes exceeding $999 million. Three new signs will appear this week, addressing past limitations as national jackpots increasingly surpass the billion-dollar mark.
With days left to claim a £3.6 million Set For Life jackpot, UK National Lottery launched a humorous video campaign in Sevenoaks featuring a morph suit “human billboard” to locate the winning ticketholder.
Lotería Nacional marked 70 years of Mexico-Pakistan diplomacy with Sorteo Mayor No. 3969, awarding a 21 million peso grand prize. Held April 15, the draw featured over 18,000 prizes and highlighted the lottery’s role in celebrating international partnerships through themed cultural events.
INTRALOT, Inc. extends its gaming systems contract with the New Hampshire Lottery through 2033, deploying its LotosX Omni platform on cloud infrastructure. The upgrade includes 1,700 PhotonX terminals and 900 self-service machines, supporting the Lottery’s continued retail modernization and contributions to public education.