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This Week in Lottery (Vendor Edition): New Studios, New Games, Global Growth
Top developments shaping the lottery space—from digital game launches and international supply deals to bold new studio debuts at La Fleur’s 2025 Chicago conference.
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Allwyn North America launches its eInstant game portfolio with DC Lottery, debuting with Super Cash Bolt, a localized version of a top-performing European title. Delivered via IWG’s InstantRGS platform, the partnership brings interactive, market-tested content to DC players.
Merv Digital Solutions launches with two purpose-built studios—Merv Marketing Studio and Merv Game Studio—focused on CRM strategy and instant win game development. The company, led by industry veteran Merv Huber, debuts at La Fleur’s Chicago as a Gold Sponsor and will deploy its Remote Gaming Server across multiple continents by Q2 2025.
EQL Games signs a multi-year agreement to distribute Merv Digital Solutions’ instant-win games to lotteries globally. The deal marks Merv Digital Solutions’ entry into international iLottery markets, expanding its game studio and marketing services reach. The deal strengthens EQL’s content portfolio with new titles from Merv Game Studio, launching globally in 2025.
Pollard Banknote secures a three-year contract to supply Norsk Tipping with eInstant Flax games, extending a digital partnership that began in 2017. The agreement includes over 40 titles and reinforces Pollard’s position as the Lottery’s leading provider of both digital and physical Flax instant games.

