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Georgia Lottery debuts its new Lucky Pik Game Show, offering contestants a shot at up to $50,000 in a live broadcast from WSB-TV studios. Tied to the Lucky Pik scratcher, the show is produced in partnership with Atlas Experiences and features both in-studio competition and social media giveaways.
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Mifal Hapais pledges up to NIS 20M in emergency aid for municipalities hosting evacuees during Operation Rising Lion. Grants of NIS 500K–1M will support urgent welfare and logistics needs, based on population size and Home Front Command certification.
OLG revives its original lottery brand with the launch of Wintario50, a limited-time raffle celebrating its 50th anniversary with 100 prizes of $50,000 and 800 total prizes. The draw takes place August 14, with tickets available now both online and in retail.
Arizona Lottery enacts new rules banning bulk Fast Play purchases exceeding $50,000 in 24 hours, aiming to curb abuse and protect game integrity. Violators may be deemed ineligible for prizes under the updated policy.
Minnesota Lottery rolls out four redesigned Lotto Game Bundles to streamline group and solo play, replacing Jackpot Bundles and now available via touchscreen vending. The updated bundles aim to boost convenience, drive draw game sales, and enhance player engagement through simplified multi-game purchases.
Read More on Minnesota Lottery Blog
New Hampshire Lottery rewards 12 lucky fans with a private suite experience at a sold-out country concert this August, selected from over 1,200 Facebook comments in a recent player engagement giveaway.
Splashdot partners with MUSL to implement its first national CRM system, centralizing player data and promotions for multi-jurisdictional games like Powerball. The nCentive-powered platform supports secure, scalable engagement across mobile and web.
Alchemy3 partners with Atlantic Lottery on a new $5 Let’s Make A Deal scratcher and teams with Billboard to offer lotteries access to major music events—delivering branded experiences across retail, digital, and entertainment platforms.
Read More on LinkedIn – Let’s Make A Deal Scratcher
Read More on LinkedIn – Billboard Partnership
EQL Games debuts its first original title, Detroit Tigers Grand Slam, with the Michigan Lottery and MLB, blending sports and iLottery gameplay. The launch has already generated over 5 million rounds of play, marking a major milestone for the new in-house studio.
IGT signs an eight-year deal with Atlantic Lottery to deploy its IntelligenEVO™ central system, marking the first WLA-affiliated rollout in a G2S distributed market. The next-gen tech promises enhanced player experiences, scalability, and optimized network performance.
INTRALOT signs a 10-year contract extension with the Idaho Lottery, effective in 2027, to roll out its LotosX Omni™ platform, PhotonX terminals, and upgraded vending tech statewide. The deal aims to enhance player experience, security, and revenue for Idaho public programs.
Aristocrat Interactive, NeoPollard Interactive, and Inspired Entertainment launch the first-ever Virtual Sports games in the U.S. iLottery market with the Virginia Lottery. The new “VSports” titles offer fast-paced football, basketball, and horse racing draws every few minutes, expanding digital play year-round.