The Hoosier Lottery has issued a Request for Proposal (RFP) to select a firm for a segmentation study aimed at identifying and classifying subgroups of Indiana consumers based on values, attitudes, behaviors, and perceptions. The project will include extensive research into lifestyle, purchasing behaviors, lottery gaming habits, and media usage. Bidders must submit letters of intent by July 12, 2024, with final proposals due by August 9, 2024. The successful bidder will work with IGT Indiana, LLC to finalize the contract.
