Spain’s Sociedad Estatal Loterías y Apuestas del Estado (SELAE) has opened a tender for media planning and buying services for Lotería Nacional, excluding the extraordinary Christmas and El Niño draws. Tender 26/324 covers strategic and tactical planning, ongoing advice, media-space buying and advertising placements. Bids are due October 28, 2026.
The base tender budget is €6.18 million excluding tax, while the estimated contract value is €14.832 million. The initial term is one year from January 13, 2027, or from signing if later, with an option for one annual extension. SELAE is seeking the new contract ahead of the current Lotería Nacional media-services agreement’s January 12, 2027, expiration.
