INTRALOT and AMELCO announce the signing of a definitive agreement for a strategic partnership to develop a suite of next-generation sports betting products.
Under the partnership INTRALOT will integrate modules of AMELCO’s market-leading ATS platform to develop a new groundbreaking, omni-channel sports-betting solution. This new product will be tailored to suit the needs of regulated lotteries and pure sports betting operators globally, catering to customers’ needs across all channels.
The project will see INTRALOT and AMELCO’s technical teams working side by side to co-develop a unique product that combines the strong retail expertise of INTRALOT with the innovative functionality of AMELCO’s online sportsbook platform.
The new omni-channel product will build upon AMELCO’s core ATS sportsbook platform, which is already used by a range of top-tier operators. ATS will be integrated with INTRALOT’s proven, WLA-approved retail lottery solution to create the new, customised solution.
Mr. Antonios Kerastaris, INTRALOT Group CEO, stated: “INTRALOT’s legacy as global sports-betting operations leader is widely enhanced by integrating AMELCO’s innovative software functionalities. We are confident that the resulting pioneering product will quickly be recognized as the best integrated retail and online betting platform available globally.”
AMELCO owner and founder Mr. Damian Walton said: “Having the opportunity to deploy our sportsbook solution including our algorithmic trading engine, supplemented with our physical trading services, within the core of INTRALOT business, will help us demonstrate the full capabilities of the product. Our collaboration with INTRALOT on this partnership will allow us to maximise our full potential on a global scale.”