Following a competitive procurement, Pollard Banknote has been awarded a contract to provide the Connecticut Lottery Corporation (“CLC” or “Lottery”) with a new Player Loyalty Program and Related Services. This new contract builds upon Pollard Banknote’s successful partnership with the CLC as its primary instant ticket supplier since 2012, and comes with an initial term of three (3) years and up to seven (7) additional years of extensions.
The CLC’s new Player Loyalty Program will be powered by Pollard Banknote’s state-of-the-art PlayOn™ player engagement solution—one of the most modern player loyalty solutions in the market today. PlayOn™ has been specifically engineered to meet the growing needs of the lottery industry and boasts over 100 different types of engagement activities, including milestone celebrations, completing a survey, or watching a video.
With the fully-integrated PlayOn™ mobile application, players will be able to scan their lottery tickets for easy points accumulation, which can be redeemed for a variety of exciting rewards and entries for second- chance contests. The robust mobile app will also provide players with ticket checking capabilities, information about current lottery games in the market, a GPS store locator, push notifications for jackpot alerts, and promotional information.
“Pollard Banknote is an industry leader with a demonstrated track record of helping lotteries create quality and innovative online products and experiences,” said Gregory Smith, President & CEO, Connecticut Lottery Corporation. “Together, we will create a robust program tailored to Connecticut that will both attract new players and to create value for those who play our games.”
The Player Loyalty Program from Pollard Banknote will support the CLC’s key business objectives to engage players across channels before, during, and after purchase. As a result, the Lottery will be able to build a deeper relationship with its players by expanding its ability to learn player behaviors and opinions and communicate with them in a more personalized and meaningful way.
“We are thrilled to partner with the Connecticut Lottery to deliver an exciting new Player Loyalty Program to their player base,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “With PlayOn™, the CLC will gain unprecedented access to omni-channel player data to implement new tactics and strategies that will ultimately support sales growth and proceeds to good causes in the state. It’s our pleasure to be working with the CLC as they execute their vision to deliver player-centric lottery experiences that connect retail and digital channels.”