Scientific Games announces the first pilot in Germany for advanced lottery self-service instant ticket vending technology with its PlayCentral HD. Known for leading innovation to modernize the lottery retail and player experience, Sachsenlotto (the “Lottery”) in Saxony has placed PlayCentral HD vending machines at a selection of pilot locations, including malls, various sized retailers and the Lottery headquarters’ store.
The new vending machines will accept debit card payments and sell Sachsenlotto scratch card games, which have recently become the fastest growing lottery games in Saxony and in Germany. Currently, no other German state lottery offers self-service vending for instant tickets.
“We are meeting increased consumer demand for our scratch cards with an expanded game portfolio and aligning with international trends for player self-service solutions in our sales network. This important pilot is off to a strong start, and may guide other German lotteries in their retail modernization plans,” said Dr. Siegfried Bohring, Deputy Managing Director of Sachsenlotto, who also chairs a national instant lotteries group in Germany.
Scientific Games customized the PlayCentral machines for Sachsenlotto with age verification to meet responsible gaming requirements, as well as payment card technology integrated with the Lottery’s payment provider.
“Self-service technology is already modernizing the lottery retail network in the U.S. and in other countries. Scientific Games has led innovation in this area, helping our lottery customers expand retail distribution to drive maximum sales and profits for their good causes,” said Matthias Müller, VP Sales & Marketing for International Lottery Systems at Scientific Games.
The Company currently has more than 12,000 lottery self-service vending machines in market worldwide, including several PlayCentral models which are customized for size and functionality and feature a player check-out experience similar to shopping online. In 2019, Scientific Games’ PlayCentral 54 won Walmart Services Division Supplier of the Year for Product award.
Scientific Games has provided its world-leading lottery instant games and retailer point-of-sale technology to Sachsenlotto for more than 25 years, and currently supplies all 16 German state lotteries with games, technology and services.
The Company provides games, technology and services to more than 150 lotteries around the globe, and is the largest lottery systems provider in Europe and the fastest growing in the U.S. Scientific Games products generate more than 70% of lottery instant game retail sales globally.