EquiLottery Games and The Stronach Group have agreed to offer the Preakness Stakes through Win Place Show, the first ever lottery game based on the results of live horse race. Currently being offered by the Kentucky Lottery, Win Place Show features one race per day from race tracks across the U.S. and Preakness 145 will be the first Triple Crown race to be featured through this platform. Win Place Show launched statewide in Kentucky on August 16th of this year.
“We have the pleasure of working with some of the most iconic brands in U.S. sports and gaming,” said EquiLottery Games CEO Brad Cummings. “Offering the Preakness Stakes through Win Place Show means we will be able to offer premium content to our player base through the convenience of the Kentucky Lottery retailer network. It is clear The Stronach Group shares our vision for innovative ways to bring new fans to horse racing and we look forward to continuing to build upon those mutual goals in the future.”
Due to this partnership, lottery players will be able to purchase Win Place Show draw game tickets based on the results of the Preakness Stakes at all lottery retailers in Kentucky. One of the premiere events on the U.S. sports calendar every year, the Preakness Stakes will run on October 3rd this year at Pimlico Race Course in Baltimore, Maryland. This is the first time the Preakness will run as the last Triple Crown event of the year.
“We’re excited to bring the final leg of the Triple Crown to Kentucky Lottery players,” said Kentucky Lottery President and CEO Mary Harville. “We believe they’ll enjoy being able to play the game for one of the highest-profile races of the year, and we look forward to hopefully creating lots of winners that day.”
Win Place Show gives players a unique lottery experience by purchasing a two-dollar draw game ticket whose winnings are based on the results of a live horse race later that day. A QR code on each ticket allows players to download the Win Place Show mobile app to watch the race of each day live or on replay, scan tickets to check winnings, and set up a profile to help store and track their tickets throughout the day.