Scientific Games announces a new, five-year contract with the Lithuanian National Lottery operator, Olifėja (or the “Lottery”), to provide lottery instant games. The contract may be extended by the Lottery for two additional years. Scientific Games began creating and producing games for Olifėja in 2010, developing a product portfolio and responsibly growing instant game retail sales in Lithuania an unprecedented 5,000% over the last 10 years.
In 2019, Olifėja’s instant game retail sales topped €56 million (La Fleur’s Almanac). With a population of 2.8 million, Lithuania is located in the Baltic region of Europe.
“Olifėja enjoys a true partnership with Scientific Games. We are proud to continue working with the market leaders of our industry, using the valuable insights and global best practices that Scientific Games provides to create entertaining games that Lithuanian’s love to play,” said Antanas Muraška, Managing Director for Olifėja.
With a top prize of €250 000 and exciting bonus play, Sekmes 7 was the first 10€ game in the Lithuanian market and remains a top-seller since it launched. The €10 game is part of the popular Sekmes 7 family of games. Magiskas Perlas is a popular €5 game with a fun, easy play style, and Tavo 200, a unique €2 product with a top prize of €200, has become a fast favorite among players.
“Scientific Games is proud to be a part of the successful growth of instant game entertainment in Lithuania, and we are committed to help Olifėja continue responsibly growing instant product sales over the next decade,” said John Schulz, SVP Global Instant Products for Scientific Games. “Instant products as a game entertainment category are not fully realized throughout Europe, and Olifėja’s success is a tremendous example of the category’s potential.”
Proceeds from Lithuania National Lottery game sales support the Lithuanian National Olympic Committee whose main obligations include the preparation and leading of the delegates for the Olympic Games, regional, continental or global multi-sport competitions. One of the essential goals of this organization is the encouragement of the sports development country-wide, therefore, having continuous cooperation with governmental and non-governmental institutions regarding the preparation of sports development programs.
Scientific Games provides games, technology and services to more than 150 lotteries in 50 countries. The Company is the world’s largest creator, manufacturer and manager of lottery instant games with manufacturing facilities on four continents. Scientific Games products represent 74% of lottery instant game retail sales worldwide.