Pollard Banknote is pleased to announce that following a competitive procurement process, it has been awarded a five-year contract for instant game tickets, game designs, and marketing services by the Massachusetts State Lottery. Under this agreement, Pollard Banknote will continue to provide the Lottery with instant products and related services until October 2025, with an option for two, one-year extensions.
Pollard Banknote’s relationship with the Massachusetts State Lottery began in 1999. Through the years, the company has worked with the Lottery to help strengthen its instant game portfolio—particularly the development of its Crossword category, which accounted for approximately 14% of the Lottery’s instant ticket sales in FY 2019. Pollard Banknote worked with the Lottery to launch its first $2 Cashword ticket in 2007, and subsequently leveraged its category management expertise to assist in the introduction of $5 and $10 Cashword games in the Massachusetts market.
“We are pleased to continue working with Pollard Banknote,” said Michael Sweeney, Executive Director, Massachusetts State Lottery. “This partnership has contributed to our overall performance as one of the world’s most successful lotteries, allowing us to maximize contributions to the Commonwealth for the benefit of all cities and towns in Massachusetts.”
“We are excited at the opportunity to continue to build on our partnership with the Massachusetts State Lottery over this next contract term,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We will continue to look for opportunities to help the Lottery create outstanding games, optimize retail strategies, and leverage digital innovation to foster sales growth in the Commonwealth and maximize revenue to help aid local communities.