Pollard Banknote Limited announced that Atari®, one of the world’s most iconic consumer brands and entertainment producers, has joined its portfolio of licensed games. With the addition of Atari® to Pollard Banknote’s Retro Collection – an ever-growing and diversified list of classic retro brands – lotteries will have access to memorable video game titles such as PONG®, Centipede®, Missile Command®, Tempest®, and Asteroids®.
The Atari brand, and its suite of “arcade games”, has both global recognition and generational appeal. Instant tickets that feature games under the Atari brand will assuredly attract the attention of a broad range of players, from those who enjoyed the games during the “Golden Age of Gaming”, to new players that love its nostalgic appeal.
PONG, released to the marketplace in 1972, is regarded as one of the earliest arcade games to achieve commercial success in the video game industry. Asteroids, with its intergalactic space theme, is considered a genre-defining game in addition to being one of the best-selling games of all time. Missile Command and Centipede both have an “over the shoulder” game play style; in Missile Command, players must evade missile strikes. In Centipede, players need to defeat a collection of angry spiders, scorpions, fleas, and the namesake centipede. Tempest is a three-dimensional game where players must survive the litany of enemies that invade the game.
“The Atari brand and the game titles within the brand, offers lotteries an excellent opportunity to launch instant tickets that will be immediately recognizable in the marketplace,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We are excited to add these titles to Pollard Banknote’s growing Retro Collection of licensed games. When you combine these iconic brands with the stunning ticket art and entertaining gameplay Pollard Banknote excels in producing, lotteries will reap the rewards by attracting the attention of both existing and new players drawn to the iconic Atari games.”
To support strong sales and engagement, Pollard Banknote’s Licensed Gaming team offers lotteries a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various optional enhancements such as second chance draws, merchandise prizing, a POS program, and digital marketing.