Pollard Banknote Limited is excited to announce that Ms.PAC-MAN®, the iconic pop-culture powerhouse, has re-joined its portfolio of licensed properties. Under license from BANDAI NAMCO Entertainment America Inc., Ms.PAC-MAN® fits seamlessly into Pollard Banknote’s Retro Collection – an ever-growing and diversified selection of recognizable retro brands including PAC-MAN®, GALAGA™, and DIG DUG™.
Originally introduced in 1981, Ms.PAC-MAN® is credited as the first female arcade game character, and a key driver in the popularity of gaming among women. The game’s simple, yet exciting, play style contributed to the brand’s considerable success, eventually becoming the fourth highest selling arcade game of all time and placing fifth on Time Magazine’s list of “The 50 Best Video Games of All Time.” Ms.PAC-MAN® has multi-generational appeal, notably among the 22 to 54-year-old demographic, and 90% brand recognition, making an instant ticket featuring Ms.PAC-MAN® a perfect fit for any lottery. This is particularly true for the over 20 North American lotteries that have previously launched a PAC-MAN® ticket and were rewarded with above average sales results!
“We are thrilled to re-introduce this strong female lead into the lottery market and know that lottery customers will eat up instant tickets featuring Ms.PAC-MAN®, like she ate up POWER-PELLETS in the original arcade classic.” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “Lotteries throughout North America have achieved great success when combining Pollard Banknote’s licensed games iconography with our stunning ticket art and entertaining gameplay, and we are certain that the same will be true with instant tickets that feature Ms.PAC-MAN®.”
To support strong sales and engagement, Pollard Banknote’s Licensed Gaming team offers lotteries a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various optional enhancements such as second chance draws, merchandise prizing, a POS program, and digital marketing.
Ms.PAC-MAN®&©BANDAI NAMCO Entertainment Inc.