La Fleur's Lottery World
    Twitter LinkedIn RSS
    Saturday, June 10
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»Vendor Works»Pollard Banknote’s Productive Partnership with the Michigan Lottery Continues with New Contract Extension
    Vendor Works

    Pollard Banknote’s Productive Partnership with the Michigan Lottery Continues with New Contract Extension

    February 14, 20213 Mins Read
    Facebook Twitter LinkedIn Email

    Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that it has been granted a one-year extension to its instant ticket games and related services contract by the Michigan Lottery (“Lottery”). Under this agreement Pollard Banknote will continue to supply the Lottery with outstanding games and strategic support through December 31, 2021.

    Pollard Banknote has worked closely with the Lottery for 25 years, offering strategic insights and recommendations across a broad range of lottery products and services, including innovative games, retail initiatives, and digital engagement. Over the course of the current contract, which began on January 1, 2017, Pollard Banknote has printed many of the Lottery’s instant games. In addition to providing instant tickets and related services, Pollard Banknote, together with its family of companies, supplies the Lottery with ticket dispensing systems, digital games, pull-tabs tickets and pull-tabs vending machines, and its award-winning iLottery program.

    The Lottery has achieved exceptional sales results since the start of the current agreement, including a 25% increase in instant sales from FY 2017 to FY 2019, which is more than double the rate of average growth among U.S. lotteries (11 %) over the same period. In addition, the Lottery has earned consistent year-over-year instant sales growth in the doubledigits for the past seven years.

    Over the years, Pollard Banknote has helped the Lottery strengthen and complement its core games category with novel
    play concepts, innovative printing methods, and digital game apps. For example, 5X Cashword, launched in February 2020, delighted players with a brand-new play style and app-based second chance promotion, resulting in 10-week sales that were 47 % higher than average sales for the Lottery’s other $5 crossword games since 2017.

    Pollard Banknote also has played a role in the incredible 49% sales growth of the Lottery’s higher price point ($20+) category from FY 2017 to FY 2019. Strong recent contributors to this category were $50,000,000 Cash Blowout and Millionaire Wild Time, both of which represented the inaugural $20 launch of a popular brand. Millionaire Wild Time, which launched alongside the Lottery’s redesigned Wild Time app, contributed to a 12 % increase in $20 sales based on a comparison of sales 10 weeks before and after its launch.

    “We are proud of the strong relationship we’ve cultivated with the Michigan Lottery, based on a shared vision for success focused on outstanding games, retail excellence, and digital innovation,” said Donna Preziotti, Director, Sales & Marketing, Pollard Banknote. “This contract extension demonstrates the productive nature of our collaborative partnership and we look forward to helping the Lottery continue to deliver outstanding lottery experiences to its players.”

    “We strive to offer Michigan players innovative and engaging products. Pollard Banknote routinely brings exciting and innovative instant ticket games and strategies to the table. Many of those games are manufactured in Pollard Banknote’s Michigan facility by Michiganders, having a positive economic impact on the state,” said Glenn Strong, Deputy Commissioner of Games and Marketing, Michigan Lottery. “Our partnership with Pollard Banknote has helped us achieve consistent, record-breaking growth over the past four years and maximize our contributions to the School Aid Fund.”

    Like this content? Subscribe for more interesting lottery news and data!

    * indicates required
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleScientific Games Adds Fremantle’s Global Sensation SUPERMARKET SWEEP® To Iconic TV Game Show Brands In Lottery Portfolio
    Next Article IGT Drives Evolution of Lottery in Mexico through Extension of Full-Service Contract with LOTENAL

    Related Posts

    Scientific Games’ Digital Game Enhancement Drives $1 & $2 Scratch-Off Sales Performance In South Carolina

    June 6, 2023

    British Columbia Lottery Corporation Launches The Industry’s First Ticket To Ride Instant Game

    June 6, 2023

    IGT Secures Exclusive Wheel of Fortune Licensing Rights for Gaming, Lottery, iGaming and iLottery via 10-Year Agreement

    June 5, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Reflections on the First Decade of iLottery in the US: Moti Malul, NeoGames S.A.

    Exploring the Ultimate iLottery Toolbox with Lianne Paturel, Pall Palsson & Shannon DeHaven, Pollard Banknote

    IGT Platinum Sponsor Presentation: The Cloud Has Arrived- Jesse Saccoccio, IGT

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Reflections on the First Decade of iLottery in the US: Moti Malul, NeoGames S.A.

    June 8, 2023

    Exploring the Ultimate iLottery Toolbox with Lianne Paturel, Pall Palsson & Shannon DeHaven, Pollard Banknote

    June 8, 2023

    IGT Platinum Sponsor Presentation: The Cloud Has Arrived- Jesse Saccoccio, IGT

    June 8, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.