Scientific Games announces that its efforts to guide full development of the instant product category in European markets are making an impact. The Company received a new three-year contract from Lutrija Bosne i Hercegovine (or the “Lottery”), which experienced a 41% increase in instant game retail sales since collaboration began in 2016. Through forward planning and effective execution of their game plans, many of Scientific Games’ 55 lottery customers in Europe are continuing to register higher than ever sales of instant games despite the challenges of the pandemic.
“We are still in the early phase of our partnership and have already produced tremendous results by applying Scientific Games’ best practices to continuously refine and improve key areas of our instant games,” said Edhem Pašukan, Director of Lutrija Bosne i Hercegovine. “Our plans are to fully develop this product category which was relatively untapped until we began working together.”
Scientific Games teams collaborated with the Lottery to maximize revenue potential of its instant games, restructuring prize packages and the entire game portfolio, and creating new game concepts. One of the favorites among players in Bosnia is Jackpot, a higher price point game with a key symbol match for the main game and three bonus games with 50KM, 100KM or 500KM prizes.
“We congratulate Lutrija Bosne i Hercegovine on its vision and the growth achieved thus far, and we are honored to help guide them toward a fully developed instant product category,” said John Schulz, Senior VP Instant Products for Scientific Games. “As we continue our work with European lotteries to share best practices on game design, portfolio management, logistics and retailer services, Lutrija Bosne i Hercegovine is a great example of the results that can be achieved by partnering with Scientific Games.”
Scientific Games is the world’s largest creator, manufacturer and services provider of instant games in the world, with products generating more than 70% of annual instant game retail sales globally. The Company is the largest lottery systems technology provider in Europe, creator of the first digital instant game in the U.S. in 2014, and the leading provider of lottery interactive games, mobile apps, player loyalty programs and other interactive products and services in the U.S.