The province’s only regulated online gambling website powered by NPi enables purchase of favorite national and regional lottery brands including Lotto Max, Lotto 6/49, Daily Grand, Western Max, Western 6/49 and the Extra!
Beginning May 21, Albertans can purchase lottery tickets online, in addition to the traditional land-based retail lottery experience. Games being added to PlayAlberta.ca include Lotto Max, Lotto 6/49, Daily Grand, Western Max, Western 6/49 and the Extra.
“AGLC continues to expand entertainment opportunities for Albertans through the introduction of lottery games on Play Alberta. Creating new digital purchasing options provides consumer convenience while continuing to generate revenue that benefits Albertans,” said Kandice Machado, Acting President & Chief Executive Officer, AGLC
“AGLC will work in lockstep with lottery etailers to make sure Albertans never miss an opportunity to play their favourite lotto games – a possibility that wasn’t available to Albertans until now. The introduction of online lottery sales brings Alberta in line with most other provinces in offering players their favourite draw-based lotto games,” said Steve Lautischer, Acting Vice President, Gaming and Cannabis, AGLC
In addition to lottery offerings, Play Alberta also includes slots, instants, virtual and live dealer table games, with plans to add sports wagering later in 2021.
The introduction of online lottery sales creates an opportunity for AGLC to expand its GameSense responsible gambling program within the Play Alberta website. Since the site’s launch in October 2020, new responsible gambling features have been added to Play Alberta, including loss, bet and daily session limits. This is in addition to various tools and resources employed on GameSenseAB.ca.
Play Alberta is accessible to Albertans over 18 and physically located within the province’s border through browsers on desktop, smartphones and tablets.
AGLC is mandated to ensure the province’s gaming industry is carefully managed to maximize the benefits to Albertans. In 2019-20, over $1.4 billion in net gaming income was generated for the General Revenue Fund, which is used to support programs and services that Albertans rely on every day.