NeoPollard Interactive LLC (“NeoPollard Interactive” or “NPi”), jointly owned by Pollard Banknote Limited (“Pollard Banknote”; TSX: PBL) and NeoGames S.A. (Nasdaq: NGMS), is pleased to congratulate the Virginia Lottery on its remarkable first year iLottery results.
In Fiscal Year (“FY”) 2021, which ended on June 30th, topline total iLottery sales exceeded $807 million in Virginia, setting a new industry record by becoming the highest grossing first year iLottery program in North America. Virginia’s iLottery program has quickly grown to represent an incredible 25% of the state’s total lottery sales in just one year—a first in the U.S. lottery industry! The Lottery’s traditional retail sales also increased at the same time, growing by 15% and proving again that the iLottery channel is driving significant net new revenue for lotteries and is complementary to traditional sales channels.
In addition to record-setting sales, the Virginia Lottery’s online game offerings contributed more than $90 million in revenue to the Lottery Proceeds Fund, which directly supports Virginia K-12 public schools.
“The overwhelming success of the online platform in Virginia demonstrates that players have been eager to engage with us where they already expected to find us,” said Kevin Hall, Executive Director, Virginia Lottery. “Allowing players to fully engage with us when and where they want, on any device, has created an exciting opportunity to generate additional revenues for Virginia’s public schools. We look forward to continuing our partnership with NPi, working collaboratively to support our digital channel while also strengthening the cross-channel sales of traditional products at retail.”
“NPi is honored to recognize the Virginia Lottery for its success, and to power the iLottery technology, services, and games behind the exceptional results of the Lottery’s first year,” said Liz Siver, General Manager, NeoPollard Interactive. “NPi is the market leader in providing innovative and integrated iLottery solutions to North American lotteries that are proven to deliver exceptional results like those seen in Virginia. As a forward-thinking company, we continue to be committed to delivering player-focused solutions and comprehensive service offerings—such as the Power Suite of iLottery services, which includes Player Operations, Ignite Player Marketing, and Player Portfolio—to drive results for our iLottery partners. NPi commends the Virginia Lottery’s dedication and focus toward delivering engaging entertainment to Lottery players in support of maximizing contributions to Virginia K-12 public education.”
The Virginia Lottery’s exceptional first-year results can be attributed to its approach to designing an innovative, best-in-class iLottery program for players. For example, on day one, the Lottery introduced a promotion code on its retail Print ‘n Play product to boost player acquisition and encourage engagement with the new iLottery offering. Recognizing the importance of player participation and cross-channel engagement, the Lottery continued to implement promotions over the course of its impressive first year of full iLottery, offering players more flexibility on how and where they choose to engage, including retail-based payment methods and on-ticket promo codes for retail scratch tickets. Additional achievements in FY 2021 included the Lottery’s first cross-channel licensed game and the Lottery’s first progressive jackpot-enabled instant game.
NPi and its customer network lead the industry in top-performing iLottery programs. The Virginia Lottery’s unprecedented success proves the importance of modernization for state and provincial lottery programs and exhibits NPi’s expertise in delivering the best technology and industry-leading game content that collectively power the most profitable iLottery programs.