IGT Global Solutions Corporation has signed a new instant ticket services contract with Westdeutsche Lotterie GmbH & Co. OHG (“WestLotto”).
Under the terms of the agreement, IGT will provide a range of instant ticket production and services for WestLotto with unlimited potential. The Lottery will gain additional marketing support from IGT’s Instant Advantage™ program that includes portfolio planning, game development, analytics, distribution, and retail execution to provide the best player experience.
“WestLotto has worked with IGT on instant ticket production to grow our instants business responsibly,” said Andreas Kötter, WestLotto CEO. “IGT provides top-level service and support for the development of each instant ticket game in the portfolio, and we are looking forward to continuing our successful partnership.”
“As WestLotto’s instant ticket supplier of choice, IGT is committed to supporting a strategic, innovation-rich game portfolio that meets the needs of the Lottery’s players,” said Jay Gendron, IGT Chief Operating Officer, Lottery. “With IGT’s Instant Advantage program we draw upon global and market-specific deep-dive analytics, benchmarks and databases to support continuous growth for WestLotto instant ticket sales and contributions to good causes.”
For the last 13 years, WestLotto and IGT have worked closely to strategically deliver compelling games to market, supporting a robust portfolio for constant player enjoyment. As a result, growth has been steady, despite strong regulations, enabling WestLotto to provide greater returns to good causes. IGT also supports WestLotto as the lottery’s central system provider since 2003.