Pollard Banknote congratulates the Texas Lottery on achieving a record-breaking $8.107 billion in overall sales in FY 2021, marking the Texas Lottery’s 11th consecutive record-breaking year. This outstanding success was primarily driven by scratch ticket sales, that reached a remarkable $6.6 billion—an increase of more than $1 billion over FY 2020.
The Texas Lottery has launched many unique products and exciting promotions over the years that have proven very successful in engaging Texas players. Pollard Banknote has a long-standing relationship with the Texas Lottery and is committed to supporting its growth by providing outstanding games and strategies that excite players and drive sales. In FY 2021, many of the Texas Lottery’s top-selling tickets were provided by Pollard Banknote, several of which included innovative print features. For example, the $50 scratch ticket game $200 Million Ca$h, featuring vibrant Spectrum Scratch FX®, which mimics the look of colored or multi-colored holographic foil, was the Texas Lottery’s highest selling game of the year!
In addition, the Texas Lottery’s X The Cash family of games, launched in January 2021, featured the unique combination of Scratch FX® and Neon ink for a truly eye-catching look. This family was further supported by an exciting promotional campaign which gave players the opportunity to enter non-winning tickets into the Hawaii Dream Getaway promotional second-chance drawings for their chance to win a VIP vacation experience. The results were outstanding! Both the $20 200X The Cash and $10 100X The Cash tickets landed among the Lottery’s bestselling games of the year.
“As the Texas Lottery celebrates its upcoming 30th Anniversary in May 2022, we are thrilled to announce another record-breaking year, which most importantly means record-breaking revenue contributions to support education and veterans in the state of Texas,” said Gary Grief, Executive Director of the Texas Lottery. “We work in close collaboration with Pollard Banknote to continually offer high-quality, engaging scratch ticket games that excite and attract new and existing players. We look forward to continued success for years to come.”
“Pollard Banknote congratulates the Texas Lottery on achieving record-breaking sales yet again this year,” remarked Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “This significant accomplishment is well-deserved and reflects the Lottery’s hard work, dedication, and commitment to creating unique player experiences for Texans. As a partner to the Texas Lottery for over two decades, Pollard Banknote is extremely proud of the Lottery’s success and we look forward to helping it achieve continued sales growth in support of the good causes it supports.”