La Fleur's Lottery World
    Twitter LinkedIn RSS
    Sunday, May 29
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»Vendor Works»Show Me State Demonstrates Education Comes First With New, Five-Year Scientific Games Lottery Contract
    Vendor Works

    Show Me State Demonstrates Education Comes First With New, Five-Year Scientific Games Lottery Contract

    October 26, 20212 Mins Read
    Facebook Twitter LinkedIn Email

    Scientific Games Corporation (NASDAQ: SGMS) announces the Missouri Lottery has awarded its longtime instant games and loyalty program provider a new, five-year primary contract with option to extend for up to five years. Scientific Games, the Missouri Lottery’s primary instant game supplier since its start-up in 1986, has helped drive meaningful growth in proceeds for education in the Midwest state and positioned the Lottery as one of the Top 20 performing instant game lotteries in the world (La Fleur’s 2021 Almanac, per capita sales). The Company launched the Missouri Lottery’s first digital player loyalty rewards program in 2012.

    May Scheve-Reardon, Missouri Lottery Executive Director, said, “We are confident in our decision to continue the Missouri Lottery’s success with the award of our primary instant game and loyalty program contract to Scientific Games. Our partnership over the decades has led to high-performing Scratchers games and exciting digital experiences with Missourians. Most importantly, our collaboration has helped us generate a total of more than $7 billion for education in our state.”

    In 2020, the Missouri Lottery’s Scratchers retail sales topped $1.1 billion, growing 79% since 2011 under its current contract with Scientific Games. My Lottery® Players Club, where Missouri players can engage digitally with the Lottery, earn rewards and choose prizes, has grown exponentially over the years with fiscal year 2021 seeing a year-over-year growth of 85% in player registrations and a 58% growth in monthly active users.
    John Schulz, Senior VP, Lottery Instant Products for Scientific Games, said, “Our instant products and digital lottery teams are committed to this successful partnership and to serving the Missouri Lottery with unparalleled excellence. We are proud that our work across the retail and digital channel has resulted in one of the world’s highest performing lotteries, and we look forward to continuing our track record of delivering maximum proceeds for education in Missouri.”

    Scientific Games launched the world’s first secure retail instant game in 1974, the first digital instant game in the U.S. in 2014, and is the world’s largest creator, manufacturer and services provider of instant games in the world. The Company currently provides games, technology and services to more than 130 lotteries in over 50 countries around the globe, including nearly every North American lottery.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleLottery Industry Veteran Sean Athey Joins Bulletproof
    Next Article ‘Colorado Lottery Conservation Month’ Drives Awareness with Month-Long Volunteer & Conservation Events

    Related Posts

    Scientific Games Chief Administrative & Compliance Officer Stephen Richardson Appointed to National Technology Security Coalition’s Board of Directors

    May 18, 2022

    Pollard Banknote Congratulates The Texas Lottery On $20 Million Supreme, America’s First $100 Scratch Ticket Game

    May 16, 2022

    Veikkaus’ Subsidiary – Fennica Gaming – Sells First Games

    May 10, 2022

    Comments are closed.


    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Camelot Illinois Brings Fast Play to Life at The Illinois Lottery

    Camelot Illinois Brings Fast Play To Life At The Illinois Lottery

    La Fleur’s Magazine Organizes Spring Conference in Richmond, Virginia (May 23-25)

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    343 Community Center Ave

    Gaithersburg, MD 20878

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Camelot Illinois Brings Fast Play to Life at The Illinois Lottery

    May 27, 2022

    Camelot Illinois Brings Fast Play To Life At The Illinois Lottery

    May 26, 2022

    La Fleur’s Magazine Organizes Spring Conference in Richmond, Virginia (May 23-25)

    May 23, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.