Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) extends congratulations to the Minnesota Lottery on the launch of its new DIG DUG™ instant ticket, making it the first ever Lottery to include the iconic arcade classic as part of an instant ticket lineup!
Available exclusively through Pollard Banknote and under license from BANDAI NAMCO Entertainment America Inc., the oversized $10 instant ticket features retro graphics and multiple playstyles that are reminiscent of the original arcade game, giving players the chance to win a top-prize of $200,000! In addition, all non-winning tickets can be entered into 2nd Chance draws for ‘A-Mazing’ prize packages, including three separate grand prize draws for a DIG DUG™ Counter Cade Arcade machine!
“We are always focused on providing appealing and engaging new games to our players, and DIG DUG™, with its combination of amusing graphics and entertaining game play, delivers on all aspects,” said Adam Prock, Executive Director, Minnesota Lottery. “Given the positive reaction that we have previously seen when debuting instant tickets featuring classic arcade games, we think Minnesota players are going to be thrilled with this new game.”
To support the launch, Pollard Banknote supplied the Lottery with marketing support, including point-of-sale wobblers, digital advertisement and co-branded DIG DUG™ and Minnesota Lottery merchandise, such as baseball hats, stainless steel water bottles, and t-shirts.
“For many years and to the enjoyment of its players, the Minnesota Lottery has been using recognizable brands to enhance its instant ticket portfolio and appeal to new and existing players alike,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “Like Tetris®, PAC-MAN® and Ms.PAC-MAN® before it, all of which are part of Pollard Banknote’s Arcade Classics Collection, we are confident that DIG DUG™ will be well received by players, ‘digging up’ sales for the important programs that the Minnesota Lottery supports.”
Pollard Banknote’s Licensed Products team offers full turnkey programs that include the design, programming, and printing of themed tickets, as well as various options such as 2nd Chance draws, a POS program, and broadcast and digital marketing.
DIG DUG™&©BANDAI NAMCO Entertainment Inc.