Pollard Banknote congratulates the Texas Lottery on the exceptional success of its $50 Casino Millions scratch ticket game, which has reached sales of over $143 million since its launch in September 2021. Based on sales through the first 10 weeks, Casino Millions is the highest-selling $50 scratch ticket game in Texas Lottery history!
Offering a top prize of $5 million and over $250 million in total prizes, Casino Millions was an instant hit among Texas Lottery players. The $50 price point continues to be a sales juggernaut for the Texas Lottery and a consistent source of fun and excitement for its players.
The Texas Lottery’s first collaboration with Pollard Banknote at the $50 price point was nearly ten years ago with a ticket featuring dazzling Scratch FX®, which gives tickets a high-value, luxurious look. In the years since, demand for the category has grown, leading the Texas Lottery to offer three $50 games to the market at any one time. Casino Millions represents the Lottery’s continued development of the ever-popular price point, taking it to the next level with Pollard Banknote‘s Scratch FXtra™ print innovation, which combines Scratch FX® patterns with a visually striking holographic dollar sign to create an eye-catching ticket that has no equal at retail.
“We are thrilled with the success of the Casino Millions scratch ticket game,” said Gary Grief, Executive Director of the Texas Lottery. “Our players enjoy high-quality, engaging scratch ticket games with exciting prizes, and Casino Millions delivers on all aspects. We look forward to continuing our collaborative work with Pollard Banknote to bring Texans exciting games for years to come.”
“We are pleased to congratulate the Texas Lottery on the outstanding success of its Casino Millions scratch ticket game,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “The Texas Lottery has been an industry leader in launching games at the $50 price point and the significant accomplishment of reaching over $140 million in sales with a single game has reinforced how well the Texas Lottery understands its players. As a proud partner to the Texas Lottery, we look forward to helping it continue to drive sales to support public education throughout the state.”