Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is excited to announce that JAWS, the original summer blockbuster movie from Universal Pictures and Amblin Entertainment, has joined its portfolio of licensed properties.
JAWS made its cinematic debut in 1975 and quickly turned into a phenomenon, earning accolades and awards on its way to becoming one of the highest grossing movies of all time. With its iconic and instantly recognizable movie poster and imagery, JAWS has secured its place as a pop-culture icon, making it perfect for a summer-themed instant scratch ticket with awesome promotional possibilities, including merchandise and/or experiential prizes.
“JAWS immediately conjures up images of summer, sand, surf, and SHARK!” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We are excited to add this title to our collection of licensed properties. Instant tickets that feature Pollard Banknote’s attention-grabbing JAWS ticket art—inspired by the iconic movie poster—and entertaining game play will result in lottery players, both new and existing, scrambling out of the water and into line at retail.”
To support strong sales and engagement, Pollard Banknote’s Licensed Games team offers lotteries a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various optional enhancements such as second chance draws, merchandise prizing, experiential prizing, POS programs, and digital marketing.
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