Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) congratulates the Nebraska Lottery on the launch of Universal Monsters, becoming the first lottery to use the classic film characters on a scratch ticket. Launching today, the tickets feature Frankenstein, The Wolf Man, Dracula, Bride of Frankenstein, Creature from the Black Lagoon, and The Mummy, which are sure to thrill Nebraskans across the state.
Universal Monsters are horror movie stars, making them the perfect game characters for the Halloween season. Designed by Pollard Banknote, the $5 game has a top prize of $50,000, utilizing the ever-popular key number match play style to offer players 20 chances to win. To capitalize on the spooky season, the game features eight different designs, enhancing the game’s retail profile and inspiring players to collect them all.
The frighteningly fun game will be supported by a 30-second digital video jointly produced by Pollard Banknote and the Nebraska Lottery and featured on the Lottery’s social media platforms and retailer screens. In addition, the Lottery, through its social media accounts, will highlight this beloved and widely recognized cast of characters throughout the fall.
“The Nebraska Lottery is constantly looking for entertaining new games and Universal Monsters represented an excellent opportunity to introduce some seasonal fun into the portfolio,” said Brian Rockey, Director, Nebraska Lottery. “Today’s launch is a truly original scratch experience we believe our players are sure to enjoy.”
“We were delighted to partner with the Nebraska Lottery to bring Universal’s iconic characters to life for the first time ever in scratch ticket form,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “These spine-tingling characters have nostalgic appeal that spans generations. We’re confident that these games will provide Nebraskans with scary good fun.”
© Universal City Studios LLC. All Rights Reserved.