NeoPollard Interactive LLC (“NeoPollard Interactive” or “NPi”), jointly owned by Pollard Banknote Limited (“Pollard Banknote”; TSX: PBL) and NeoGames S.A. (“NeoGames”; Nasdaq: NGMS), commends the Virginia Lottery for its exceptional iLottery achievements in fiscal year (“FY”) 2022.
By exceeding $1.3 billion in FY 2022 top-line sales in its second year of operation, the Virginia Lottery has secured its position as the fastest-growing U.S. iLottery program ever. The 69% year-over-year growth in top-line sales was driven largely by the Lottery’s eInstant portfolio, which contributed 95% of program revenues. Net gaming revenue posted impressive 60% growth over the previous year, elevating the Lottery’s contributions to K-12 education.
“Our omnichannel strategy recognizes that the customer is in control of when, where, and how they want to engage with us, and our focus is improving the customer experience at all touchpoints,” said Kelly T. Gee, Executive Director of the Virginia Lottery. “The addition of iLottery just two years ago established another touchpoint that clearly resonated with Virginians, leading to impressive results in FY 2022, which in turn led to record-breaking contributions to K-12 public schools in the commonwealth.”
Multiple factors account for the Virginia Lottery’s unmatched success, among them a new mobile application and an increase in available online draw games. Adding to the existing suite of such games (e.g., Mega Millions, Powerball, and Cash4Life), the Lottery’s Pick 3 and Pick 4 Daily Draw Games with Fireball, and Cash 5 with EZ-Match, launched in FY 2022. These new games are powered by NPi’s NeoDraw Central Gaming System—a core component of the company’s best-in-class iLottery solution that delivers the speed, flexibility, and functionality consumers expect when purchasing draw games in the e-commerce environment.
“We are honored the Virginia Lottery has entrusted its iLottery business to NPi, and we are encouraged by its FY 2022 results,” said Doug Pollard, Co-CEO, NPi. “This kind of success comes from an abiding commitment to innovate with the right digital products at the right times. The Lottery continually raises the bar with an optimized user experience through its feature-rich technical solution, entertaining gaming content, and relevant player engagement marketing strategies. The Virginia Lottery’s leadership in the ever-expanding online gaming space is generating compelling returns across many of its offerings, and we couldn’t be more pleased with how this partnership is evolving.”
“As the only U.S. provider solely focused on iLottery, we are always gratified when we experience such positivity from our collaborations,” said Moti Malul, Co-CEO, NPi. “Our ability to deliver a diverse portfolio across multiple product lines and our passion to provide new features and enhancements keep us at the pinnacle of iLottery innovation. With the Lottery’s marketplace expertise and player-focused insights, coupled with NPi’s ability to execute growth-oriented strategies based on this information, it’s no surprise iLottery accounted for 36% of all Virginia Lottery sales in FY 2022.”
For over 30 years, the Virginia Lottery has been committed to growing and giving back. Since 1999, all Virginia Lottery profits have been used for K-12 public education in Virginia, contributing more than $11 billion to education in the state since that time. To learn more, visit www.valottery.com.