National CineMedia (NCM®), America’s largest movie network uniting lottery brands with a diverse movie-loving audience, announced the launch of fourth quarter calendar 2022 opportunities for lottery marketers.
“I want to remind our lottery contacts that now is the time to book holiday movies for scratchers as this film slate will sell out,” said Stacie Tursi, SVP, Major Market Sales, NCM.
Tursi added that “almost half of our audience play the lottery regularly. Consumers played 5+ lottery games last month (index 121).”
“Advertising on noovie allows lottery marketers to reach avid lottery players at movie theaters and beyond, including home, digitally, college campuses, and convenience stores,” said Tursi.
She identified five movies that will be released between October and December 2022. They are:
- Halloween Ends (10/14)
- Black Adam (10/21)
- Ticket to Paradise (10/27)
- Black Panther: Wakanda Forever (11/11)
- Avatar: The Way of Water (12/16)
“These movies will sell out fast, so lottery marketers should reserve space today for your holiday scratchers!” ended Tursi.
Noovie is the show before for the movies (in most theaters) that features exclusive content, AR gaming on the big screen, trivia, and a suite of apps to continue the fun after the show. We’ve got everything the movie-obsessed fan needs to lean into their passion. Get there early and don’t miss out!
View the full release here: NCM Lottery OS 2022