Pollard Banknote Limited (“Pollard Banknote”; TSX: PBL) congratulates the British Columbia Lottery Corporation (“BCLC”) on the launch of Canada’s first Scratch & Win instant ticket based on JAWS, the original summer blockbuster from Universal Pictures and Amblin Entertainment. This brand-new $5 game invites players to relive all the excitement of the Academy Award-winning movie in an entertaining new way. In its first three weeks on the market, the game has achieved sales of more than $1.6 million.
This summer marks 48 years since JAWS premiered in theatres. BCLC’s ticket, designed by Pollard Banknote, pays homage to the memorable movie poster, featuring iconic imagery that commands attention at retail. With a top prize of $100,000, the suspense of revealing the winning numbers is matched only by the suspense of waiting for the killer shark to appear onscreen.
The game is supported by a multifaceted marketing campaign produced by Pollard Banknote, which includes extensive social media support, digital terminal signage, and additional merchandise prizing, all leveraging the nostalgic visual assets of the original blockbuster.
“It’s safe to say this ticket has made a big splash with players,” said Shirley Park, Senior Product Specialist, BCLC. “This fun addition to our Scratch & Win portfolio is a hit with our players, conjuring up nostalgia for an iconic summer blockbuster movie.”
“We congratulate BCLC on the successful launch of Canada’s first Scratch & Win instant ticket based on JAWS,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “Our licensed games portfolio continues to grow with the addition of compelling new properties that we know will make great games. Thanks to BCLC’s player-first approach to its Scratch & Win portfolio, we’ve got another summer blockbuster on our hands!”
BCLC exists to generate win-wins for the greater good, and has delivered more than $28 billion in net income to the Province of B.C. to support communities, provincial programs and services, charities and major events that have helped shape B.C.
JAWS© Universal City Studios LLC and Amblin Entertainment. All Rights Reserved.